Okay, so consumerism is a bottomless pit and it’s growing like an infection that seemingly has no cure. Despite the fact that people go on “no-buy”s and “low-buy”s every so often, brands still launch new products every second, trying to shove products down people’s throats. And there’s a reason why many launches succeed – with the over-saturation of the market, people are always on the hunt for something new, and something unique – but this is also exactly why many product launches fail or become controversial enough to rile up the masses. Here are four products that stirred up a lot of controversy:
• “Weed” themed products, some of which actually contain weed components.
Hemp has been used in beauty products since forever now. However, the whole thing exploded with Melt Cosmetics promoting weed culture like crazy. They did a Hot Box collection, which had some success so they piggybacked on that success with a campaign that actively showed people smoking weed, launching a whole new eyeshadow palette that was all green and called Smoke Sessions. This palette was overpriced and Melt has expensive shipping, but people STILL wanted it. Which is why, after testing the market, this “Limited Edition” palette that sold out earlier, became available for purchase again.
Milk Makeup launched their Kush Mascara, the key ingredient of which happens to be cannabis oil. Amid all the controversy, this mascara has now gathered a cult following because it works and there’s also a waterproof version. And no, you don’t get high from using it.
• Makeup “that’s meant for men, by men, and for men alone”.
Patrick Starr and Jeffree Star are huge names in the makeup industry and they’re both male. And they never said that using “women’s” makeup made them feel weird or didn’t suit their skin. However, it wasn’t enough for this newish brand, War Paint for men’, who decided to use toxic masculinity to promote their brand. While there’s nothing wrong with wanting to sell makeup that caters, exclusively, to men, a whole lot of questions arise when you look at their recent commercial: heavily tattooed man, sporting a skull ring, with zero camera shots to show how the makeup actually looks ON the face. The line features some very simple packaging – black with white lettering – and is meant to be hella manly.
There’s a whole article about it if you wish to read and it stresses on the fact that the line is indeed, doing something wrong. (Read it here.)
• Kylie Skin.
Kylie Jenner, already a billionaire, with no formal training in cosmetic sciences, zero knowledge in pharmacology, chemistry – she even has no college experience – is coming out with a skincare line, Kylie Skin. The line has its own Instagram and it is dropping on May 22nd, 2019. Everything looks very aesthetically pleasing, featuring a millennial pink packaging. You have a gentle foaming cleanser, a toner, a vitamin C serum, an eye cream, a moisturizer among other things and also a scrub. The Internet freaked out over this scrub.
The line has already received a lot of backlash because of this walnut scrub which Kylie claims is safe enough to be used thrice a week. Any exfoliator, if used multiple times a week, will be too abrasive on the skin and cause micro tears and make you age faster. Now, people have been comparing this walnut scrub of hers that contains walnut shells, to the St. Ives one that had a lawsuit slapped on it. Nothing came out of it because there wasn’t enough evidence – but the Internet is still going nuts, literally, over the fact that Kylie is selling a St. Ives walnut scrub 2.0 at ridiculous prices.
There’s also the fact that she’s had multiple procedures done, making her skin look flawless, and that she probably doesn’t use her own skincare line.
• Farsali #HaldiEyes.
Farsali is a brand created by YouTuber Farah Dhukai and her husband Sal Ali. They’re known for their overpriced facial oils and base products. As recently as yesterday, they sneak-peeked a new launch, with the hashtag Haldi Eyes – it seems to be a forty US dollar eye cream that’s easily replicated at home.
This is something I have a personal issue with. Brown Mums have a million DIY’s up their sleeves and turmeric plus yogurt is one of them. You mix in some organic turmeric with some plain, unsweetened curd and apply it to the face and let it sit for a good twenty minutes. You do this for a month or two, once every week, and your skin actually glows like crazy. It’s something I do on a regular basis. And it’s something Farah herself does. She even has a million videos about it. Just Google “Farah Dhukai turmeric DIY”.
Here’s where my problem is: why would you actually charge forty dollars for a product you could easily replicate at home? And why would you sell an eye cream at such a crazy price point? And why so little product? Brands are reaching, you guys. It drives me mad.